LG’s 2018 C8 and E8 TVs are here to prove OLED is finally mainstream

LG

LG's has launched its first new OLED TVs in 2018. The C8 and E8 are both 4K HDR TVs with absolute black levels and LG's new Alpha 9 (a9) video processor. Both models are available in the US and Europe starting today. Current prices are as follows:

• LG C8 55-inch: $2,500
• LG C8 65-inch: $3,500
• LG C8 77-inch: $9,000
• LG E8 55-inch: $3,000
• LG E8 65-inch: $4,000

Apart from new Google Assistant integration for voice commands, the a9 is the key differentiator from last year's models. LG claims this artificial intelligence processor reduces what few significant picture-quality weaknesses OLED tech has, like color banding. It doesn't change the maximum brightness, though, which comes in at "up to 1,000" nits according to LG. In practice, OLEDs won't get as bright as competing LCDs, though these levels are adequate for current HDR content.

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