Tesla drops $35,000 price from Model 3 page—insists plans haven’t changed

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The release of the Model 3 was supposed to be the moment when Tesla finally made a car that was affordable for the masses.

"In terms of price, it'll be $35,000," Musk said at the March 2016 Model 3 announcement event. "And I want to emphasize that even if you buy no options at all, this will still be an amazing car."

For the last two years, Tesla's page for the Model 3 has touted a starting price of $35,000. "Model 3 achieves up to 310 miles of range while starting at only $35,000 before incentives," the page read on Thursday morning.

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