"Lenovo's promise for a cleaner, safer PC"

A Lenovo press release today:The events of last week reinforce the principle that customer experience, security and privacy must be our top priorities. With this in mind, we will significantly reduce preloaded applications. Our goal is clear: To become the leader in providing cleaner, safer PCs. We are starting immediately, and by the time we launch our Windows 10 products, our standard image will only include the operating system and related software, software required to make hardware work well (for example, when we include unique hardware in our devices, like a 3D camera), security software and Lenovo applications. This should eliminate what our industry calls "adware" and "bloatware." For some countries, certain applications customarily expected by users will also be included.A step in the right direction, but still way too much wiggle room. Why, for instance, do they insist on shipping third party antivirus crap when Windows has its own, faster security software built right in? And what are "Lenovo applications"?