LG’s groundbreaking roll-up TV is going on sale this year

LG is going several steps further by making the TV go away completely whenever you're not watching. It drops slowly and very steadily into the base and, with the push of a button, will rise back up in 10 seconds or so. It all happens rather quietly, too. You can't see the actual "roll" when the TV is closed in, sadly; a transparent base would've been great for us nerds to see what's happening inside the base as the TV comes in or unfurls, but the white is certainly a little more stylish. Functionally, LG tells me it hasn't made many changes to the way the LG Display prototype worked aside from enhancing the base. I didn't get to ask about durability testing - how many times the OLED TV R has been tested to go up and down, for example - but that's something I'm hoping to get an answer to. We don't really talk about TVs all that much on OSNews - it's generally a boring industry - but this rollable display technology is just plain cool.