Brexit bites: more than 200 products subject to shrinkflation, says ONS

Firms use stealth tactics to offset rising costs and competition on the high street

More than 200 different consumer products, from toilet roll to chocolate, have shrunk in size as manufacturers and retailers use stealth tactics to offset rising costs and increasing competition on the high street.

According to figures from the Office for National Statistics, as many as 206 products were made smaller between September 2015 and June 2017 - more than double the number that increased in size.