Aetna makes an Apple Watch app—promises not to use activity data against you
Health insurance giant Aetna has teamed up with Apple to create a health-tracking app for Apple Watch that will have access to Aetna members' medical data and offer monetary rewards for meeting personalized wellness goals.
The idea is to go beyond basic activity monitors and generic step goals, the two companies said in a debut event today, January 29, in Boston. Instead, the app, called Attain, will create tailored goals-drawing from Aetna members' own insurance and medical information to do so-and provide nudges and incentives that aim to boost long-term health.
For any Aetna members wary of sharing such health tracking data with their insurer and Apple, the two companies emphasized that the app was packed with security features (such as continuous authentication) and privacy features (such as opt-in data sharing choices). Perhaps most importantly, Aetna promised that the "[i]nformation from this program will not be used for underwriting, premium or coverage decisions."
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