The robocall crisis will never totally be fixed

Enlarge / A headset sits on a keyboard at the Avise Techno Solutions LLP call center in Kolkata, India, on Sunday, Dec. 24, 2017. (credit: Bloomberg | Getty Images)

Years into the robocalling frenzy, your phone probably still rings off the hook with "important information about your account," updates from the "Chinese embassy," and every bogus sweepstakes offer imaginable. That's despite promises from the telecom industry and the US government that solutions would be coming. Much like the firehose of spam that made email almost unusable in the late 1990s, robocalls have made people in the US wary of picking up their cell phones and landlines. In fact, email spam offers a useful analogy: a scourge that probably can't be eliminated but can be effectively managed.

Finding the right tools for that job remains a challenge. The Federal Trade Commission has had a strong track record in its 140 robocall-related suits, including a recent victory at the end of March that targeted four massive operations. Bipartisan anti-robocalling legislation is gaining traction in Congress. Apps that flag or block unwanted calls have matured and are solidly effective. And wireless carriers-in part facing pressure from the Federal Communications Commission-have increasingly offered their own anti-robocalling apps and tools for free.

Yet the number of robocalls continues to hit new highs. The anti-robocalling company YouMail estimates that March 2019 saw 5.23 billion robocalls, the highest volume ever. And other firms recorded similar highs. But those numbers don't take into account calls that were successfully blocked. A more useful measure might be the number of complaints filed per month to the FCC and FTC, which remained mostly static in 2018 and the beginning of 2019.

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