Behind Twitter’s plan to get people to stop yelling at one another

Over several days this spring, BuzzFeed News met with Twitter's leadership and watched as twttr's team worked on its first big push: helping people better understand what's being said in often chaotic conversations. The team thinks that if people took more time to read entire conversations, that would help improve their comprehension of them. Maybe they wouldn't jump to react. Maybe they'd consider their tone. Maybe they'd quit yelling all the time. Or maybe, not even thousands of deeply studied, highly tested product tweaks will be enough to fix the deep-seated issues with a culture more than 13 years in the making. I don't think hippy ideals such as described will fix Twitter - or online discourse in general. There are bad actors actively stirring up trouble and pitting us against each other, and no amount of UI changes or whatever is going to fix that.