How do we stop facial recognition from becoming the next Facebook: ubiquitous and useful yet dangerous, impervious and misunderstood?

We talk to one CEO about why bans aren't the answer but federal regulation is

Facial recognition is having a rough time of it lately. Just six months ago, people were excited about Apple allowing you to open your phone just by looking at it. A year ago, Facebook users joyfully tagged their friends in photos. But then the tech got better, and so did the concerns."