Adblocking: how about nah?

One driving force behind the adoption of EME was the ever-tighter integration between major browser vendors like Google, video distributors, and advertising networks. This created a lopsided power-dynamic that ultimately ended up in the standardization of a means of undoing the configurable Web-where the user is king. EME is the first crack in the wall that protected browsers from those who would thwart adversarial operability and take "how about nah?" off the table, leaving us with the kind of take-it-or-leave-it Web that the marketing industry has been striving for since the first pop-up ad.