AT&T’s confusing mess of online TV services even has AT&T confused

Enlarge / An AT&T store in Chicago. (credit: Getty Images | jetcityimage)

AT&T recently made the baffling decision to offer two separate streaming TV services with nearly identical names and to deliver those two distinct services through one app.

This obviously had the potential to confuse consumers, as we wrote in our coverage in July. But it has turned out even worse than we expected, because AT&T itself has been calling one of the services by the wrong name in its communications with customers.

To recap, AT&T eliminated its DirecTV Now brand name and renamed that service "AT&T TV Now." AT&T also rolled out a completely new service and called it "AT&T TV," the same name without "Now." These two services, with different channel and pricing schemes, are offered through the same app called "AT&T TV."

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