It’s real and it’s spectacular: Netflix buys exclusive rights to stream Seinfeld

Enlarge / "If I lose this Netflix streaming deal, that's it for me." (credit: Aurich Lawson / Seinfeld)

Netflix and Sony Pictures Television confirmed on Monday that they had reached a streaming-exclusivity deal for one of the most popular TV series in the world: Seinfeld.

Beginning in 2021, Netflix will become the exclusive online-streaming home for the series throughout the world. This will bump current online distributors Hulu (USA) and Amazon (most other streamed regions). Hulu's previous five-year deal for the series' domestic streaming rights to the series was pegged at anywhere between $160M and $180M per year. This new Netflix's deal likely adds up to more money based solely on its international reach, but neither Sony, Netflix, or Castle Rock Entertainment disclosed any terms.

The LA Times reported that Netflix has announced full 4K resolution support for Seinfeld's Netflix run, a first for the series. It remains to be seen how this upscaling will be handled-whether to expect the original, grain-filled video being recreated like on some of the finest UHD Blu-rays on the market or if we will see significant digital touch-ups instead. (Either way, we wonder whether Kramer will apply his ingenuity to this 4K-ization, akin to his work on tie dispensers and male lingerie.)

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