Lotame Unveils Cartographer, its New Approach to Tracking User Identity

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Lotame unveils Cartographer, its new approach to tracking user identity - TechCrunch

Lotame, a company offering data management tools for publishers and marketers, today unveiled a new product called Cartographer - described by CMO Adam Solomon as "our new people-based ID solution."

In other words, it's Lotame's offering to help businesses connect their visitor and customer data across platforms and devices.

We've written about plenty of other cross-device targeting technologies - and in fact, Lotame acquired one of them, AdMobius, in 2014. But Solomon said the landscape has become more challenging given privacy regulations and especially updated browsers that place new limits on the types of cookies that can be used to track users.

"There's been an explosion of first-party cookies," Solomon said, referring to cookies that are stored on the domain you're actually visiting (as opposed to third-party cookies, which are increasingly blocked).

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