AT&T loses another 1.3 million TV customers as DirecTV freefall continues

Enlarge / An AT&T store in Chicago. (credit: Getty Images | jetcityimage)

AT&T lost more than 1.3 million TV customers in Q3 2019 as its nosedive in both the traditional pay-TV and online-streaming markets continued.

AT&T today reported a net loss of 1,163,000 customers in the premium TV category, which includes DirecTV satellite and U-verse wireline TV services. That number is slightly worse than the customer loss that AT&T warned investors was coming last month. AT&T today also reported a net loss of 195,000 customers of AT&T TV Now, the online streaming video service formerly known as DirecTV Now.

The latest losses leave AT&T with 20.4 million satellite-and-wireline TV subscribers and 1.1 million streaming subscribers. AT&T has lost nearly 5 million satellite-and-wireline TV customers since the end of 2016, when it had a total of 25.3 million subscribers in that category. AT&T has lost more than 700,000 streaming customers over the past year since hitting a peak of 1.86 million in Q3 2018.

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