Google forks out $2.1bn for Fitbit – and promises not to exploit all that delicious health data to sling ads (honest)

Purchase another sign of mass consolidation by tech giants

Google will pay $2.1bn to acquire Fitbit, the second largest company in the wearables market, inserting itself into a world increasingly dominated by Apple - and continuing the mass consolidation of consumer technology by the Big Three corporations; Amazon being the third party."