Article 4VEKA Report: Sacklers using fake doctors, false marketing to sell OxyContin in China

Report: Sacklers using fake doctors, false marketing to sell OxyContin in China

by
Beth Mole
from Ars Technica - All content on (#4VEKA)
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Enlarge / Bottles of Purdue Pharma L.P. OxyContin medication sit on a pharmacy shelf in Provo, Utah, on Wednesday, Aug. 31, 2016. (credit: Getty | Bloomberg)

The mega-rich family behind the OxyContin-maker Purdue Pharma is back to selling its highly addictive pain-killer with underhanded tactics and deceptive advertising-this time in China, via its international company, Mundipharma. That's all according to a searing new investigation by the Associated Press.

The Sackler family, which owns both Purdue and Mundipharma, is embroiled in litigation in the United States over its alleged role in sparking the country's epidemic of opioid abuse and overdoses. Thousands of plaintiffs-many state and local governments-claim that Purdue and the Sacklers misled patients, doctors, and regulators on the addictiveness of their drugs, aggressively marketed them, and wooed doctors into over-prescribing them.

While Purdue has since declared bankruptcy and stopped promoting OxyContin in the US, the Sacklers seem to be employing the same practices in China.

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