Facebook is banning (most) deepfakes

Enlarge / Mark Zuckerberg. (credit: Drew Angerer/Getty Images)

Facebook is opening a new front in its endless war on problematic content with an announcement that it is banning most deepfake videos from its platforms. Under the new policy, a video will be taken down if it is "the product of artificial intelligence or machine learning that merges, replaces or superimposes content onto a video" and if it is likely to "mislead someone into thinking that a subject of the video said words that they did not actually say."

Parody and satire is still permitted, Facebook says.

Facebook has been the target of pointed protest and criticism in recent months. Last June, Internet pranksters uploaded a deepfake of Mark Zuckerberg supposedly gloating about being "one man, with total control of billions of people's stolen data." He added that "I owe it all to SPECTRE"-a fictional evil organization from the James Bond franchise.

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