The story of how Nintendo’s iconic logo escaped an “age-up” remake

Enlarge / What might have happened to Nintendo's iconic logo had executives such as Reggie Fils-Aimi(C) not stepped in? (credit: Aurich Lawson)

Reggie FIls-Aimi(C), Nintendo of America's popular former president, has begun making the rounds in interviews following his April 2019 retirement. And while he's still speaking fondly of his former gaming employer, his post-retirement position appears to be letting him spill more beans about his 15 years of leadership. This month, that includes a reveal of how he "put a stop" to at least one major change to the company: its logo.

Present Value, a podcast about business leadership recorded by Cornell University graduate students, interviewed Fils-Aimi(C) on December 28 of last year. That episode was resurfaced by gaming video channel GameXplain on Sunday due to the executive's comment on the iconic, "racetrack" Nintendo logo, which has remained consistent since the company's rise as an arcade and console game producer in the 1970s.

The below comment from Fils-Aimi(C) is transcribed from the December 28 episode:

Read 8 remaining paragraphs | Comments