Goop accused of more deceptive health claims, violating court order

Enlarge / Gwyneth Paltrow attends the "In Goop Health" Summit on June 9, 2018 in Culver City, California. (credit: Getty | Phillip Faraone)

Gwyneth Paltrow's contextual commerce company Goop is still making more than a dozen false and misleading health claims about the medical products and nutritional supplements it sells, according to a complaint letter from the nonprofit advertising watchdog Truth in Advertising, Inc.

The bogus health claims are not just potential hazards to consumers, they are direct violations of a court order that bars Goop from making such false and misleading claims, the watchdog alleges.

That court order was part of a legal settlement Goop entered in September 2018 to resolve a lawsuit brought by 10 California District Attorney offices. The state prosecutors alleged that Paltrow's "wellness empire" was making several unsubstantiated medical claims about their products. Specifically, the prosecutors noted that Goop claimed without evidence that its infamous vaginal Jade Egg "could balance hormones, regulate menstrual cycles, prevent uterine prolapse, and increase bladder control" and that a blend of essential oils (for oral consumption or for adding to bathwater) could help prevent depression.

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