MWC now stands for Mighty Wallet Crusher? Smaller firms counting the cost after mobile industry event scrapped

It's going to be hard for the GSMA to come back from this

The cancellation of Mobile World Congress over the coronavirus outbreak has had dramatic repercussions - for Barcelona, where the event was supposed to take place; for larger phone brands, which had to radically re-evaluate their launch strategies; and for smaller brands, for whom exhibiting or attending MWC represents a significant chunk of their marketing capital."