Flagship sedans like the Audi A8 are a dying breed
Fewer than 3,000 A8s found homes in the US in 2019, because almost everyone who buys vehicles like this has switched to luxury SUVs instead. [credit: Jonathan Gitlin ]
The flagship sedan has been one of the more tragic victims of the SUV craze. Cars like the Mercedes-Benz S-Class, BMW 7 Series, and the Audi A8 used to be considered the ultimate expression of a carmaker's craft. Advanced technologies like anti-lock brakes, airbags, and infotainment systems would show up in these expensive machines years before they trickled down to the rest of us. But two decades into the 21st century, sedans are becoming increasingly irrelevant. Much of the most interesting new car technology-to us at least-is now found in plug-in powertrains and in the mass-market, like the Model 3, Polestar 2, or VW's ID family. So each year, fewer and fewer flagship sedans find homes, particularly as those same OEMs offer supersized luxury SUVs as well.
The A8 is a perfect example. Despite its Ronin connection, the biggest Audi has never been as popular as the S-Class, 7 Series, or Lexus LS. In 2019, the first full calendar year when the car was on sale in the United States, Audi sold 2,963 A8s. Over the same 12 months, the company sold 14,256 Q8s, the five-seat range-topping SUV that gets all the same gadgets but in much more on-trend packaging. You should be able to read Managing Editor Eric Bangeman's review of that SUV in the next few weeks, but having sampled both vehicles from the driver's seat and also riding as a passenger in the back, my take is that the sedan should come out ahead on both counts.
Despite its 17.3-foot (5.3m) length and 6.3-foot (1.9m) width, you only have to drive an A8 for a day or two before its bulk seems to shrink around you. And a curb weight of at least 4,773lbs (2,164kg) for the lightest variant (the $85,200 A8 55 TFSI, which uses a 3.0L V6 gasoline engine) makes it no featherweight, but it feels nimble nonetheless. And as long as you tick the $3,500 option for the rear-seat comfort package, the back seat of an A8 will outdo many business-class airline seats when it comes to comfort and adjustability, with heating, ventilation, and lumbar massages thrown in.
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