AT&T’s massive TV losses continue as another 900,000 customers flee

Enlarge / An AT&T sign outside a company office in New York City. (credit: Getty Images | Roberto Machado Noa )

AT&T lost another 897,000 premium TV subscribers in Q1 2020, as the DirecTV owner's string of massive customer losses continued. An AT&T executive today said the company is moving ahead with a company-wide cost-cutting program.

AT&T's earnings announcement today said the 897,000-customer net loss reduced the total number of premium TV subscribers to 18.6 million. AT&T said the latest customer loss was "due to competition and customers rolling off promotional discounts as well as lower gross adds from the continued focus on adding higher-value customers."

AT&T's premium TV category includes DirecTV, U-verse TV, and the new AT&T TV online offering that mimics cable and satellite services by imposing contracts, hidden fees, and a big second-year price hike. In 2019, AT&T lost 3.43 million premium TV customers, an average of nearly 860,000 per quarter.

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