Article 54DAS PhotoRoom Automagically Removes Background from Your Photo

PhotoRoom Automagically Removes Background from Your Photo

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PhotoRoom automagically removes background from your photo - TechCrunch:

Meet PhotoRoom, a French startup that has been working on a utility photography mobile app. The concept is extremely simple, which is probably the reason why it has attracted a ton of downloads over the past few months.

After selecting a photo, PhotoRoom removes the background from that photo and lets you select another background. When you're done tweaking your photo, you can save the photo and open it in another app.

"My original vision comes from my time when I was working at GoPro," co-founder and CEO Matthieu Rouif told me. "I often had to remove the background from images and when the designer was out of office, I would spend a ton of time doing it manually."

[...] Downloads really started to take off around February. PhotoRoom now has 300,000 monthly active users. The app is only available on iOS for now. And if you're a professional using it regularly, you can pay for a subscription ($9.49 per month or $46.99 per year) to remove the watermark and unlock more features.

"Subscriptions are what works best on mobile for photo and video apps," Rouif said.

[...] Like VSCO, Darkroom, PicsArt, Filmic Pro and Halide, PhotoRoom belongs to a group of prosumer apps that are tackling photo and video editing from different ways. A generation of users who grew up using visual social networks are now pushing the limits of those apps - they look simple when you first use them, but they offer a ton of depth when you learn what you can do with them. And they prove that smartphones can be great computers, beyond content consumption.

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