The North Face is the Biggest Brand Yet to Join Facebook Ad Boycott
An Anonymous Coward writes:
https://edition.cnn.com/2020/06/19/tech/north-face-facebook-ads/index.html:
Outdoor apparel brand The North Face has become the best-known company yet to commit to an advertising boycott of Facebook in light of the social media platform's handling of misinformation and hate speech - a move that could open the door for other brands to do the same.
The brand's decision responds to a pressure campaign by top civil rights groups, including the NAACP and the Anti-Defamation League, known as #StopHateForProfit, which on Wednesday began calling for advertisers to suspend their marketing on Facebook in the month of July.
"We're in," The North Face tweeted. "We're out @Facebook #StopHateForProfit."
Hours later, outdoor equipment retailer REI said it will join the boycott.
[...] The activists demanding change face an enormously ambitious task. Facebook is the second-largest player in US digital marketing after Google, and last year generated $69.7 billion from advertising worldwide.
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