Elon Musk taunts Tesla critics as stock soars to new highs

Enlarge (credit: Tesla)

Tesla's stock leapt above $1,400 for the first time on Tuesday morning-a nearly 50 percent increase over the price just a week earlier. As of publication time, Tesla's stock has slumped a bit to around $1,380. That's still more than the stock was worth at any time before today and a six-fold jump from Tesla's share price a year earlier.

The primary villains in Tesla's mythology are "shorts": investors who short-sell the company's stock in hopes of profiting from a falling price. CEO Elon Musk has regularly taunted these critics about the company's rising stock price. On Sunday, Musk gleefully announced that Tesla was selling "limited edition short shorts" on its website.

The shorts are red with gold trim, with a small Tesla logo on the side. "S3XY" is emblazoned across the back in large type. The shorts cost "only $69.420," Musk wrote. As I write this on Tuesday morning, the shorts are sold out.

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