Mulan Skips US Theaters, Will Debut on Disney+ Sept 4—for an Extra $30
Freeman writes:
After delisting Mulan from a potential theatrical run in June, Disney has firmed up its plans for its newest live-action remake. Starting September 4, Mulan will premiere exclusively on Disney+ in various territories, including the United States, Canada, and New Zealand, according to Disney CEO Bob Chapek.
Unlike other Disney+ streaming premieres, however, Mulan will launch with an extra price point on top of the service's $7/mo subscription rate. Paying Disney+ users in the US will have to fork over an additional $30 for what Chapek described as "premiere access," which likely equates to a temporary rental of the film instead of full-blown ownership a la platforms like iTunes and Amazon Video. Other territories' rates have not yet been confirmed. (Chapek took the opportunity to confirm that Disney+'s worldwide subscriber numbers are somewhere near 60.5 million.)
[Update, 9:30pm ET: Disney has since confirmed that a $30 payment for Mulan will permanently unlock it in your Disney+ account, so long as you remain a paying subscriber.]
The beginning of the end of movie theaters?
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