Selling hardware on a pay-per-use or subscription model is a 'lie' created by marketing bods

Capex to opex, capex to opex, capex to opex... Stop. 'It's just not what people really want'

Canalys Forum 2020 Selling tech based on consumption is predicated on a "lie" and a "fallacy" created by the powerful marketing machines at some of the largest hardware vendors....