The rise and fall (and rise again) of retro car design

Enlarge / Director Maurice Dwyer leads the cast and crew in his production of Cop Block, which prominently featured the Chrysler PT Cruiser, at the 2002 Cannes Film Festival. (credit: George Pimentel/WireImage/Getty Images)

Odds are you probably never liked the Chrysler PT Cruiser, a retro-style five-door hatchback sold from 2001 through 2010. In fact, you might even hate it. Most people do. Just ask Tom Gale, Chrysler Corporation's former vice-president of design.

"The PT Cruiser gets hammered by a lot of people," Gale said. But it really hit a spot. You know, we sold 1.3 million of those things."

Today, it's easy to forget how outrageously popular this compact car was when it was launched. Credit the PT Cruiser's success to its retro look, which was a relatively new automotive design trend that was growing in popularity at the time. The PT Cruiser would ultimately be but one of many retro-style vehicles created by automakers. Others include the 1989 Nissan S-Cargo, 1991 Nissan Figaro, 1992 Dodge Viper, 1993 BMW Z8, 1994 Dodge Ram, 1994 Ford Mustang, 1997 Jaguar XK-8, 1998 Plymouth Prowler, 1999 Jaguar S-Type, 1999 Volkswagen New Beetle, 2001 Mini Cooper, 2002 Ford Thunderbird, 2002 Jaguar X-Type, 2004 Chevrolet SSR, 2004 Chrysler Crossfire, 2004 Ford GT, 2004 Jaguar XJ-8, 2006 Chevrolet HHR, 2008 Dodge Challenger, 2009 Chevrolet Camaro, 2011 Fiat 500, 2017 Fiat 124 Spider, and, most recently, the forthcoming 2022 Ford Bronco.

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