Seafood surprise: could rebranding this ugly fish as ‘Cornish sole’ make brits eat it?

Megrim is caught in abundance off the coast of Cornwall, but until now has been much more popular in Spain than the UK. It's hoped a new name might change all that

Name: Cornish sole.

Age: Quite new. But actually not new.

Intriguing. Is it like northern soul, but from the south-west? No, but it's good to get the inevitable sole/soul punnage out of the way early.