Rihanna to launch Fenty brand Black haircare product line

Fenty Hair follows Fenty Beauty and Fenty Skin, both of which were seen as democratising the beauty industry

Rihanna appears to be looking to launch a new brand - Fenty Hair - to capitalise on the growing Black haircare market in the US.

On Thursday, her company Roraj Trade LLC filed an application for Fenty Hair". According to the document filed with the United States Patent and Trademark Office, the brand would produce shampoo, hair straightening items, hair waving preparation products, bleaching and coloring products as well as hair glitter.