Intel hires Justin Long to mock Macs in throwback to 2000s “I’m a Mac” ads

Intel's "Justin Gets Real: Touch Screens" ad.

Chipmaker Intel has produced a series of ads mocking Apple's M1 Macs, and it brought on actor Justin Long-famous for his role in Apple's 2000s "I'm a Mac" ads opposite comedian John Hodgman-to satirize Apple's own ad campaign.

In five video ads labeled "Justin Gets Real" that have been published to Intel's YouTube channel, Long begins by saying, "Hello, I'm a... Justin, just a real person doing a real comparison between Mac and PC," referencing the "Hello, I'm a Mac" and "I'm a PC" start to Apple's numerous ads.

Long briefly examines a Windows laptop with an Intel processor, then an Apple Silicon-equipped Mac. Eventually he comes to conclusions about how the Macs are too limited compared to what the Intel PCs can do.

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