Eye Tracking Can Reveal an Unbelievable Amount of Information About You
upstart writes in with an IRC submission for AzumaHazuki:
Eye tracking can reveal an unbelievable amount of information about you:
Eye tracking technology is starting to pop up more and more, keeping track of where you're looking and how your pupils and irises are reacting for a variety of different purposes. It doesn't require particularly complex technology; a HD video camera that can watch your face is enough to collect the data.
But according to a 2020 research review, this data can divulge an extraordinary amount of information about you when it's crunched through advanced data analysis systems. "Our analysis of the literature," reads the paper's abstract, "shows that eye tracking data may implicitly contain information about a user's biometric identity, gender, age, ethnicity, body weight, personality traits, drug consumption habits, emotional state, skills and abilities, fears, interests, and sexual preferences."
That's not all; "Certain eye tracking measures," says the review, "may even reveal specific cognitive processes and can be used to diagnose various physical and mental health conditions." According to Grandview Research, "the analyzed data is used to study a myriad of psychiatric and neurological conditions, such as autism spectrum disorder (ASD), attention deficit hyperactivity disorder (ADHD), obsessive-compulsive disorder (OCD), Parkinson's, Alzheimer's, and Schizophrenia, among others."
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