‘They capture history’: the projects saving Spain and Portugal’s shop signs

A collective of projects across Iberia is protecting commercial signs to create a living archive

Fire engine red, bordered by polka dots and stretching the length of three cars, the sign for the Orte clothing store had long loomed over Madrid's Alcala thoroughfare, its presence steady even as fast-food restaurants and chain stores began moving into the area.

When the store closed its doors and the space was poised to be rented, news swiftly reached Alberto Nanclares. Within days he was on site, working with a team to painstakingly pry the sign from the facade where it had sat for more than five decades.