AirTags orders began today, but supplies are already dwindling

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  Carolyn Wolfman-Estrada, engineering program manager at Apple, presents AirTags (with one visible in her right hand). [credit: Apple ]

Apple began taking orders Friday for its new AirTags location-tracking product and the new purple color for the iPhone 12, but AirTag supply is already falling behind demand.

Announced earlier this week, AirTags are Apple's answer to the already established and relatively popular Tile product. Each AirTag is a small disc that can be attached to a valuable possession so you can track it with your iPhone if you lose it.

Each AirTag sends out a Bluetooth signal that nearby compatible devices in the "Find My" network detect. When a device detects the AirTag, it reports its location, and you can use the newly rebranded "Find My" app to locate it; Apple claims the process is anonymous, secure, and encrypted.

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