96% of US Users Opt Out of App Tracking in IOS 14.5, Analytics Find
Freeman writes:
96% of US users opt out of app tracking in iOS 14.5, analytics find:
It seems that in the United States, at least, app developers and advertisers who rely on targeted mobile advertising for revenue are seeing their worst fears realized: Analytics data published this week suggests that US users choose to opt out of tracking 96 percent of the time in the wake of iOS 14.5.
When Apple released iOS 14.5 late last month, it began enforcing a policy called App Tracking Transparency. iPhone, iPad, and Apple TV apps are now required to request users' permission to use techniques like IDFA (ID for Advertisers) to track those users' activity across multiple apps for data collection and ad targeting purposes.
Previously:
Apple Moving Forward on App Privacy, Despite Pushback
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