How Australia's vaccination ads compare with the rest of the world – video

New Zealand has its metaphorical door to freedom, Singapore is leaning on disco, America has presidents and beer, while the UK is calling upon celebrity. As Covid-19 vaccination efforts continue around the globe, countries are using a range of communication methods, including humour and emotional connections to encourage people to get the jab. In contrast, Australia has chosen fear to scare people into what may happen if they contract Covid-19. In one ad, a young woman with oxygen tubes in her nose struggles for air. In another Australian campaign, Australians are urged to 'arm themselves' in a bland ad which has been accused of 'falling flat'

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