Where on Gartner's Hype Cycle is Gartner's Hype Cycle?

That's the way uh-huh uh-huh, I hype it

Column Gartner is an odd fish. A very big odd fish, making some $4bn a year out of its 16,000 souls beavering away in its shiny belly. It acts as soothsayer to the troubled monarchs of industry and whichever of their courtiers can afford a subscription to its reports....