‘Her biggest challenge will be credibility’: Can Jennifer Aniston conquer skincare?

The Friends star's LolaVie range launches this week in an already overcrowded celebrity beauty field - so how does she make it stand out?

Jennifer Aniston is to launch her own beauty brand, LolaVie, on Wednesday. But can the star of Friends and The Morning Show make it in the ever more crowded celebrity beauty space?

The competition is fierce, with Ariana Grande, Hailey Bieber, Kim Kardashian and Harry Styles all rumoured to be following Rihanna, Jennifer Lopez, Kylie Jenner and Alicia Keys into the skincare market.