Sound Transit begins new fare ambassador pilot

Sound Transit:

The Fare Ambassador Pilot Program grew out of passenger feedback and community engagement that expressed discomfort with fare enforcement officers who resemble law enforcement. In response, Fare Ambassadors wear bright yellow caps, and carry yellow messenger bags that make them easy to recognize. Their focus is on passenger education and customer service rather than enforcement, with particular emphasis on how to purchase ORCA cards and passes and how income-eligible passengers can obtain ORCA LIFT cards.

We want all passengers to feel comfortable asking Fare Ambassadors for assistance, whether they need help getting to their destination, or they're having trouble purchasing fare," said Sound Transit Chief Passenger Experience and Innovation Officer Russ Arnold. Fare Ambassadors are here to provide help."

Riders can expect to see the yellow caps starting this week. Read our previous coverage of fare enforcement here.