Forget the looks, love the tech: The $83,200 BMW iX electric SUV

Enlarge / The $83,500 BMW iX is the brand's new technology flagship. It's a battery-electric SUV with a range of more than 300 miles. (credit: Jonathan Gitlin)

BMW provided flights to Munich and seven nights in hotels so we could attend IAA Mobility and then later that week drive its two new electric cars, the iX and i4 (you'll be able to read about the second of those in two weeks). Ars does not accept paid editorial content.

MUNICH-Regular readers of Ars will know that we make no bones about our love for the BMW i3. BMW's 3rd-generation electric car taught the automaker plenty about EV powertrains as well as more sustainable manufacturing. But the i3 has taught BMW all it could, and now the time has come to apply those lessons to more mainstream EVs. And nothing is more mainstream these days than an SUV, so BMW has developed an all-new one to showcase the company's 5th-generation electric powertrain.

Enter the 2022 BMW iX.

Trickle-down might be a myth in economics, but the principle does work in the auto industry. Carmakers develop new technology and launch it in their high-end vehicles first before economies of scale see such features show up in cheaper models. This is particularly true of the German luxury brands like BMW, which in the past used its 7 Series flagship sedan as its standard-bearer, introducing things like the first true infotainment system. But big sedans have fallen out of favor with the people who buy big luxury cars, and so the time has come for the flagship SUV instead.

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