Raspberry Pi Launches .com Website, Eyes Retail Expansion in Africa
takyon writes:
Raspberry Pi Launches New Website For Its Hardware
In a surprise move, Raspberry Pi today announced that a new website has been created to support Raspberry Pi devices, sales and documentation. This marks a change from a single website from 2011 which served both educational outreach and sales. Another change is Raspberry Pi's social media presence, with the original Raspberry Pi twitter account focusing on the hardware, and another representing the charity and educational outreach of the Raspberry Pi Foundation.
Raspberry Pi Trading and the Raspberry Pi Foundation have long been separate entities. Raspberry Pi Trading is responsible for the hardware engineering and sales of Raspberry Pi while Raspberry Pi Foundation is a charity that provides educational outreach such as learning resources and teacher outreach program "Picademy".
In two blog posts, one written by Liz Upton, executive director of communications for Raspberry Pi Trading, and another from Philip Colligan chief executive of the Raspberry Pi Foundation, we learn that the division is a necessary step as the user base grows and their requirements change. The new raspberrypi.com website aims to serve those interested in the Raspberry Pi hardware and software and provides documentation and links to resellers offering official Raspberry Pi boards and accessories.
Some posts from the RaspberryPi.org blog have been transferred to the RaspberryPi.com news page. The former blog focuses on the education mission while the news page has the project ideas, magazines, product announcements, and other news.
Raspberry Pi said yesterday it would be pushing to get its miniature computers into more shops across Africa, admitting that its presence on the continent was limited to a single approved reseller with commercial ops in a few countries in southern Africa.
Writing on the company blog, Ken Okolo said he had been recently appointed to focus on building a network of resellers and partnerships across industry and the education sector in Nigeria, Kenya, Ghana, Tanzania, Rwanda, Cameroon, and Uganda.
Previously Raspberry Pi was available through a South African reseller with "some commercial operations" in nearby countries, but the rest of the continent was vastly underserved, relying on e-commerce sites like Amazon and [Alibaba], and their high shipping rates, to dispatch the product from other parts of the globe.
According to Okolo, this burden "undermines [the] goal of ensuring affordability and availability across the continent."
Previously: Raspberry Pi Attracts $45m After Lockdowns Fuel Demand for PCs
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