Saudi-backed Newcastle takeover as much about status as sportswashing
by Martin Chulov Middle East correspondent from World news | The Guardian on (#5QFN4)
Riyadh will hope acquisition can not only improve kingdom's image but also serve as a highly conspicuous display of wealth
From heavyweight boxing to horse racing, from wrestling events to a grand prix; Saudi Arabia's association with sport has become an integral, and contentious, part of its efforts to rebrand.
But its latest play - taking a majority stake in Newcastle United Football Club - is the kingdom's boldest move yet, placing it firmly on the world's sporting stage, and squarely in the crosshairs of its critics.
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