More zombie-brand Motorola smartwatches are launching soon
Somehow, Motorola smartwatches are still being made, although not by Lenovo, Motorola Mobility's current owner. There's a long and complicated story about how a company you've never heard of is manufacturing "Motorola" smartwatches, and as Android Police has reported, the group, called CE Brands, is planning to release three new watches soon.
Ever since Motorola was acquired by Google in 2011, the "Motorola" brand has been fragmented across the electronics landscape. The brand is so abused today that the word "Motorola" is truly a zombie brand that means basically nothing in terms of a device's lineage. It could represent a product from three different companies.
In the run-up to the Google sale, Motorola Inc. split into two companies, Motorola Mobility (for consumer electronics like smartphones and watches) and Motorola Solutions (for things like first-responder radios and other critical communication tools). Google bought Motorola Mobility for $12 billion and then sold the cable modem business to Arris and started making Motorola smartphones. Google threw in the towel on Motorola in 2014 and sold the division to Lenovo, but one well-received product line that landed just before and after the transition was the Moto 360 smartwatch, which, over two generations, brought a stylish round design to early Android Wear devices.
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