‘I love you in your madness’: Crisis-hit Lebanon unveils slogan in bid to lure back tourists

New tourism catchphrase will be splashed on Lebanon's national airline and in social media campaigns

Lebanon's tourism minister has announced a new slogan for the crisis-swept country that aimed to portray the precarity of life there as a point of pride, roughly translating to I love you in your madness".

Lebanon is suffering a financial and economic meltdown which the World Bank has labelled as one of the deepest depressions of modern history, compounded by the Covid-19 pandemic and a massive explosion at Beirut's port that destroyed large parts of the city and killed more than 215 people.