Sex and the City effect roars back to make its mark on our wardrobes

Designers hope that the outfits worn by Sarah Jessica Parker in the forthcoming TV sequel will boost fashion sales

It was the show that made Manolo Blahnik a byword for achingly cool after the designer's shoes played a starring role on Sarah Jessica Parker's feet in the early noughties. Now fashion brands and retailers are hoping that the Sex and the City effect" will strike again with And Just Like That, the much-anticipated sequel series.

Last week, the latest image circulated of Sarah Jessica Parker wearing a pair of dungarees on the set of And Just Like That, sending newspaper fashion columnists into a frenzy. The power of the franchise means that this image alone could increase sales of the trousers.