Hogging the limelight: how Peppa Pig became a global phenomenon

Boris Johnson threw spotlight on show that has run for 17 years and been exported to 118 countries

To many families taking their excited children to Peppa Pig World, the most surreal aspect isn't the pastel-hued streets or the giant cartoon animals milling around; it's the soundtrack. Piped from speakers spread around the park, the can't-get-it-out-of-your-head theme tune plays on a continuous loop, and parents could be forgiven for feeling they've entered a nightmare rather than a toddler's dreamscape.

Not so for Boris Johnson. The prime minister was so buoyed by his Sunday enjoying delights such an egg-shaped boat ride overlooked by Grampy Rabbit, where he was photographed grinning alongside his one-year-old son Wilfred and wife Carrie, that he was moved to praise the New Forest amusement park effusively in a speech to business leaders on Monday.