The Coalition banks on the myth they are better economic managers than Labor, but facts are eroding the slogan | Peter Lewis

Australians' lived experiences show the PM can't even convince his own base that he can manage their rising household expenses

For a master of political spin, our Prime Marketer should be entering the upcoming election cycle with a significant advantage: the enduring mythology that conservatives are better economic managers.

Right now, you can see him grasping for a fight on the economy like a drowning man with a manic flurry of real-time iterative message testing from can-do capitalism" to cost of living", anything to shift the political contest from the here and now to a hypothetical future under a reckless, profligate Labor government.