February sucks. This local reporter keeps going viral for breaking that news

St Louis TV journalist's quirky segment contemplating dreary winter cityscapes and broken umbrellas resurfaces every year

April may be the cruelest month, but February straight up sucks. This is the news" that was broken by local reporter Kevin Killeen of St Louis's KMOX, in a 2016 video segment declaring February an honest month" because it is one that doesn't hold up life any better than it really is".

The segment mixes Killeen's straight-faced, deadpan local news delivery with an almost avant garde absurdity. At one point, Killeen stands atop a parking garage in St Louis, gesturing at the dark office buildings behind him and says, Something great happened here but it's over with." In a voiceover describing images of the city's downtown, he declares, This looks like a place where people who are being punished are sent."