Trivago fined $45m for misleading consumers about hotel room rates

Travel booking company told consumers it would show them the cheapest rates, when rankings actually factored in which advertisers paid highest per-click fee

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Travel booking company Trivago has been fined $44.7m for misleading consumers about its hotel room rates.

Trivago was found guilty in 2020 for telling consumers it would show them the cheapest rates, when it actually ranked hotels by factoring in which advertisers paid the highest per-click fee.