Apple discontinues iPod touch, ending 20 year run of iconic ‘iPod’ brand

It's the end of an era: Apple is officially discontinuing the iPod touch. The company says that the device will be available only while supplies last." This also means that the iPod" brand is officially retired, as the iPod touch was the last iPod in Apple's lineup.

It's the end of an era for a product that was once one of the most popular gadgets in the world.

The iPod was one of the most iconic product lines in recent history, and now, it's something nobody ever even talks about anymore. Apple was willing to cannibalise its own iPod success with the iPhone, and it paid off.